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CANDLELIGHTING

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THE JEWISH VIEW

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HOLIDAYS

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JUDAISM 101

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Economist Tim Jackson, in a Ted Talk, offered the following “koan” of sorts: We are people being persuaded to spend money we don’t have on things we don’t need to create impressions that won’t last on people we don’t care about. This is one version of the modern story of consumption that helps explain how we got in our current mess. Like all bold statements it is not entirely true. And yet, it is true enough. The challenges we face are enormous, and the questions they raise equally so: 1) How do we resist the seduction of the marketplace, of allowing “want” to morph into “need”? 2) What is the difference between appetite and hunger? That is, how do we know when “want” becomes “need”, and when not? When is “too much”? 3) Yet, if we stop buying, what… read more