Feiler's Files

Contemporary issues and random thoughts.

Blimpie’s Lessons

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From time to time, friends (and my wife) make fun of me because in the middle of the workday, I’ll occasionally run down the street and grab a quick lunch at the nearby Blimpie sandwich shop. It must be something about that silly name – Blimpie—that just sets people off, like some kind of Pavlovian response (but without the mutts). “Oooooh! Why would someone eat at a place called Blimpie?” a co-worker once asked me, intimating that becoming a great big “blimp” was not an enticing notion to her. (I never said it was gourmet or necessarily diet-friendly cuisine, but what’s in a name?). Another person put down the quality of the food there, even though she admitted that she’d never actually eaten there. “Hey,” I’ve responded to all of the Doubting Thomases, “don’t dis the Blimp.” (How’s that… read more

Posted by .(JavaScript must be enabled to view this email address) on 03/25/09 at 01:15 PM

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Posted by Calvin on 05/15/11 at 05:48 AM

Good - and thought-provoking - piece. It gives me a new respect for Blimpie’s. Do you recall, a couple of years ago, when their slogan was: “Nobody ever lost weight eating our subs!” This was during the heyday of Jared the Subway guy ...

Posted by PhL on 03/26/09 at 10:35 AM

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