In a feature article on CNN’s Web site this week, Jessica Ravitz writes about “the New Jews” out there, blazing a new, glorious trail in the latest chapter of the American Jewish experience.

“When Moses came down from Mount Sinai about 3,300 years ago, he couldn’t have seen these Jews coming,” charges Ms. Ravitz.

The article chronicles the unbridled and unfettered manner in which many young Jews today are observing and celebrating their faith and heritage, and it generally doesn’t have anything to do with shul, Israel, continuity concerns or paralyzing fears about anti-Semitism.

A few unconventional examples – Gen-X and Gen-Y Jews with tattoos featuring Stars of David and other Jewish icons and themes; women exchanging vows in a Jewish wedding ceremony; guys guzzling bottles of HE’BREW, The Chosen Beer; a PhD candidate who writes a letter condemning Israeli policies against Palestinians; a punk rock Jew who incorporates his religion into his music; and Roseanne Barr (who’s even older than me!) dressing up as Hitler, standing by an oven and serving burnt-Jew cookies in a Heeb magazine layout.

These “New Jews” tend to be sick and tired of the shuls and schools and the organizational alphabet games and the Holocaust/everything-Israel-does-is-great shtick, and all of the trappings of institutional Jewish life. They prefer an alternative, irreverent, sometimes even offensive take on their Jewishness, one that eschews the albatrosses of affiliation, tradition and rootedness.

I must admit, I certainly admire their impulse and desire for innovation and free-spiritedness. I, too, get tired of the vapid formality, endless rigidity and pervasive myopia of American Jewish life. I especially like the alternatives sprouting up – particularly in New York – where independent prayer groups for the spiritually hungry and adventurous are giving the mega-shuls a good run for their money (and yes, those mega-shuls sure like their money).

But with all due respect to Ms. Ravitz, I must also take it all in with a great big yawn. Because frankly, there’s not much “new” here, despite some catchy, newly-minted phrases like “Emergent Jews” and “the New Jews.”

Obviously, the old model isn’t working very well. There’s no argument about that. Young folks are bored, and so are most of the rest of us. We all seem to be going through the motions, and that’s across the denominational board. The stats back this up.

OK, yes, Hebrew school was dreadfully tedious. But let’s stop whining about it and try to make it better for our kids. Did our Jewish lives basically stop at 13 or 14?

I’m all for making Jewish life accessible, fun, creative and meaningful. I think we have to, simply for survival. And I don’t think that historical miscarriages of justice and continuity fears are going to inspire the troops. In addition, as important as it is, I don’t think a Judaism inspired and executed solely by social justice programming will do the trick (the Reform movement learned that lesson years ago).

Obviously, we need to employ the wonders of technology (the Internet, Facebook, Twitter and such) to reach out and really connect with the new and upcoming generations.

But I don’t think joking around about the horrors of the Holocaust, castigating Israel on a frequent basis or wearing T-shirts with amusing, caustic messages (“Kiss me, I’m A Christ Killer”) will make anyone feel more Jewish. It’s just something to laugh about, not anything with a profound meaning to help anyone figure out what being Jewish is all about.

Granted, all this stuff might make you feel hip. Tattoos do look cool, and seeing Roseanne with a Hitler mustache might be comical or cutting edge in some people’s eyes. But in the long run, it won’t make you really feel Jewish or understand Judaism. There needs to be some substance involved, too, and I strongly suspect that the “New Jews” will learn that eventually as well.