PR As The Best Weapon

I’ve always said the Israel needed a better PR agent. After all it’s the best country on earth, and yet it’s had one of the worst international reputations.  Being in the media, I always wondered why Israel couldn’t find something to help them. 
Remember those Israelis that would come on TV with the heavy accidents explaining why they were killing innocent Palestinian children?
Enter The Israel Project.

In 2002, before, Jennifer Laszlo Mizrahi started TIP, only 40 percent of Americans have a favorable view of Israel. Since then, they have educated the international media, coach Israel spokespeople, and have assisted journalists in new gathering, all in the hopes of giving a more balance view of the Jewish State.
In 2007, one year after the Israeli war with Lebanon, over 60 percent of Americans have a favorable view of Israel. That makes them as popular as the American Congress and President combined. (I’m not sure if that’s a good thing or a sad fact.)

As old Israeli leaders used to say, “Win the war, not spin.” It goes against the Israel grain to invest in PR. Why should we care what people think of us? Because too much is at stake Jennifer pointed out to a group of people today that it’s survival of the fittest. Congress wants to pass laws that are popular with its constituents to stay in office. If Israel has a high approval rating, it’s easy to pass pro-Israel laws and garner billions in aid.

Now, the issue of Iran is utterly important to Israel. We need to garner support to ensure Iran doesn’t get the capability to nuke Israel.